SEO is the art of getting your website ranked high in search engines. If you want to rank higher on Google, Yahoo, and Bing, you must have good content that provides users with what they need. Content is king when it comes to SEO. In this article we will discuss image SEO tips for improving your site’s visibility and ranking.
First things first, let’s look at the difference between text-based content and images. Text-based content includes all written words on a page or blog post. Images are one type of text-based content. Pictures can be used as an element of the content or in their own right. They are also sometimes referred to as multimedia. There are several types of images including photos, videos, infographics, etc. When people use terms like “image” and “multimedia,” they are generally referring to pictures, video, and other visual elements.
Why do you need to optimize images?
Images are very important to your business because they help convey information and ideas to users. The more relevant your images are to the subject matter of your content, the better they will serve the user. Optimizing your images for SEO purposes makes sense if you’re thinking about optimizing your content. You should aim to make sure that each piece of content has a strong visual component. Images are often used to add personality to a page or blog post. They can even bring new life to old content. For instance, a picture of a cute baby or family member could go along way in helping a reader feel connected to something familiar and loved.
There are many different ways to optimize images. One of the most effective ways to improve your site’s ranking is to optimize your images for search engines. This means making sure that the titles, alt tags, descriptions, and file names contain keywords related to your topic. It’s common practice to include the main keyword in the title tag and throughout the description meta data. Search engines understand how humans read and perceive information so it’s helpful to describe the image using the same words that people would use. This gives readers a clear idea of what the image is without having to click through to the image itself.
One last thing to consider when optimizing images is to ensure you don’t use too much white space around your image. White spaces around images are difficult for search engines to interpret. A lot of websites use background images instead of actual content. Backgrounds are typically filled with color and white spaces. Because there’s less actual content on the page, search engines may not associate the background image with your content. They may see it as just another graphic element instead of part of your webpage.
How to optimize images for search engines
The easiest way to optimize images for search engines is to use a free service called ImageOptim. ImageOptim is a small program that works with both Mac and Windows computers. After downloading the software, simply double-click on the installer and follow the directions. The process takes only a few minutes and is well worth the effort. Once installed, ImageOptim offers a variety of features, but the one we care about is the ability to optimize image files. Open up the program and then select File > Optimize Image Files.
When prompted, choose the files you’d like to optimize. Then click OK. You’ll be asked whether you want to apply the changes automatically or manually. Choose either option. Then click OK again. Your images will now be optimized for the web.
What else can you do to optimize images for search engines?
Another great tool to use for optimizing images is TinyPic. TinyPic is a simple online tool that allows you to upload multiple images at once and edit them before uploading. It’s also quick to use and easy to navigate. You can drag and drop images onto the interface or simply paste the URL into the box provided. If you prefer, you can upload the images directly from your computer.
TinyPic offers a bunch of useful tools for your convenience. For example, you can preview your uploaded images by clicking on Preview. You can also adjust the contrast, brightness, and saturation of the image. You can even crop the photo. All of these options are available under Adjustment tab. From here you can save your work as a new version of the original image.
You can also resize your image if it doesn’t fit the specifications. To do this, select Resize. Under the Format section you’ll find a variety of preset sizes. However, you can also change the dimensions to any size you need. You can also rotate the image if needed.
Once you’ve finished editing your images, click Upload. You can then preview your image before saving it. When ready, click Save and you’re done!
To learn more about how to optimize your images for search engines, check out our guide to optimizing images for SEO. It covers everything you need to know about optimizing images for SEO.