In the fast-paced world of ecommerce, it’s easy to get caught up in all the details and lose sight of the big picture. But when you do take a step back, you can see how your online business is working together with other companies’ websites. It’s time to review your search engine optimization strategy by using these tips to help boost your ranking on Google.
Keyword Research
When you’re building an ecommerce website, you must make sure that keywords are included in every page of your site so that customers will be able to find them easily. You want to use keyword phrases that are related to what your products sell but don’t overdo it. If there is too much competition for a particular phrase, it won’t be as effective.
Search engines look at the frequency of a word or phrase used within a document in order to determine its importance. The more times a keyword appears in a document, the higher its importance. For example, if a keyword shows up every other page in your website, then it doesn’t matter as much. In fact, it might even hurt your rankings.
So, you need to choose words that show up frequently throughout your website content but not too often. For instance, let’s say you have a site called “mybeautifultoys.com.” You’d like to rank well for terms such as “kids toys” and “dollhouse kids toys” because they are relevant to your products. So, you would focus your keyword research on those two phrases and try to include them in many pages of your site.
However, if you had a website about dogs, you wouldn’t want to include “dog toys” in every single one of your webpages. Instead, you might decide to create separate pages for different types of dog toys (like dog bone chewers, squeaky balls, etc.) And while it may seem counterintuitive, you could also include the term “dog toys” in some of your content. This way, if someone searches for “dog toys,” they’ll know what to expect from your site.
Another important consideration is to keep in mind any variations of the same word. For instance, “kid’s toys” is different than “children’s toys” or “young person toys.” So you’d want to add both to your list of keywords.
You can also use tools like Wordtracker or Moz to analyze which words people are searching for. These tools work best by analyzing the top 10 results of popular search queries. Use these tools to learn what people are looking for and see which words are most popular.
Create Content That Stands Out
One of the most common things ecommerce retailers forget is that they should always be creating new content. It’s tempting to assume that once you’ve created something, it’s done. But as soon as your product sells out, you’ve got to start thinking about all the new stuff you need to put out there.
If you’re struggling to come up with ideas, consider using tools like Buzzsumo to analyze your competitors’ sites. You can use this tool to see what kind of articles your competitors are creating. Then, you can either write similar content or hire a freelance writer to copy their material.
The main thing to remember is that each post needs to stand out so that customers can quickly identify it. You’ll want to create unique titles and descriptions that are eye-catching and compelling. Remember to avoid being repetitive. Also, you shouldn’t just stick to blogging. Consider posting videos, podcasts, infographics, and other kinds of content that can help build your brand.
Get Social With Your Content
Nowadays, social media marketing has become incredibly important for ecommerce businesses. While it’s true that social media isn’t going anywhere anytime soon, it’s still worth taking advantage of. Many people prefer interacting with brands through social media rather than traditional advertising methods.
For starters, you need to set up Facebook Fan Pages for your company. If you already own a personal Facebook account, go ahead and log into your profile and change the privacy settings to make it public. Otherwise, create a new profile and fill it with information about your business, including photos, videos, and links to your website.
Once you’ve done that, start sharing your latest posts with fans. They’ll love seeing updates from you! Another great idea is to offer discount codes to users who share your posts. You can also ask your followers to share your posts with their friends. Not only does this encourage engagement, but it also helps increase your overall reach.
Finally, don’t forget to interact with other users on Facebook. Comment on their photos, respond to their questions, and engage with them. By doing so, you can gain valuable insights into what your customers are interested in and how they feel about your products.
Make Sure You Have a Good Website Design
Although it’s tempting to think that your website is all that matters for SEO purposes, it’s actually the design of your site that can affect your rankings the most. Here’s why:
Google looks at the quality of the code on your website to determine whether it’s relevant to your industry. Poorly coded HTML and CSS can cause problems for you.
Google uses the color scheme of your page to determine whether your site has a professional appearance. A poorly designed website can even hurt your rankings because it makes your site appear less trustworthy.
Google also takes into account the speed of your site. This is especially important if your customers are purchasing goods online. If you have long load times, then your customer will leave your site before they finish checking out.
To avoid these issues, make sure that your HTML and CSS are properly formatted and that your site loads quickly. Also, consider hiring a web designer or developer to help you create a better website experience for your customers. If you’re not comfortable with coding, consider hiring a professional web firm.
Use Keyword Rich Meta Tags
Meta tags provide additional information about your webpage to search engines. These meta tags contain key words that describe your page and help them index your content.
For instance, you can use the following meta tag on your homepage to tell Google that your content covers topics like “toys for girls” or “toy trucks.”
This kind of meta tag works because it tells Google exactly what your webpage is about. It also gives you the opportunity to highlight your most essential features and benefits. Finally, it provides you with another chance to connect with your audience. When you include keywords like “girl toys,” “boys toys,” “young girl toys,” etc., you give people a reason to click on your link.
As you can see, optimizing your ecommerce site is not difficult. All you need to do is be consistent and follow the guidelines above. As your website becomes more successful, you’ll notice an increase in traffic and sales.