Heisenberg SEO Company – “Get Ranked, Make Bank”
Investing in the Best SEO Services for your local business is one of the most profitable business investments you can make long-term. If your not ranked on the top of Google Search for your targeted keywords you are giving away your business to the competition. Book a consultation with us and find out how we can get your business the seo rankings it deserves!
Hire Us For
Search Engine Optimization
Heisenberg SEO Company specializes in providing local businesses with the best seo services available on the market. We offer complete SEO solutions including both OnPage & Offsite SEO optimization.
Website Design
The foundation of SEO & Online Marketing is a good web design that is designed to convert visitors into buyers. We are partnered with some of the best web designers that can turn your vision into a reality.
Social Media Marketing
Harness the power of social media websites to increase your brands’ awareness and sales. Heisenberg SEO has formed relationships with many top social media marketing companies that specialize in delivering top notch results.
Search engine optimization, known as “SEO”, is an integral part of online marketing strategy. It is also one of the most important aspects when it comes to boosting your organic ranking on Google, Bing, Yahoo, or any other major search engine. But before we get into those details, let us first understand what exactly is SEO.
SEO stands for “search engine optimization” which is the practice of optimizing your website so that you can rank higher in search results pages (SERP) like Google, Bing, Yahoo!, etc. In simple words, this means getting more people clicking on your site by making sure they find you easily. This is done with the help of keywords and links back to your site.
The primary goal of SEO is to increase the visibility of your website on various search engines such as Google, Bing, Yahoo, and others. Your website should be visible in all SERPs including the top 10 listings where users are likely to click through to your site.
How does SEO Work?
To achieve this objective, there are certain strategies used by search engines like Google, Bing, Yahoo, etc. These include building authority sites using content creation, link building, social media promotion, video marketing, press releases, and many more. All these methods work together to ensure that your website gets ranked well across different platforms.
As mentioned earlier, the main aim of SEO is to increase the visibility of your website by being found among the top search results. To do this, you need to use specific techniques to optimize your site. The following points explain how SEO works on a technical level:
Keyword Research – keyword research is essential to drive targeted traffic to your website. You will have to identify high-volume keywords that match your business niche. This step helps you to determine which keywords best describe your products/services.
Content Creation – Content creation refers to writing original articles about topics related to your industry. This includes blog posts, news, videos, podcasts, white papers, case studies, etc. A good number of unique high-quality, informative, and authoritative content pieces on relevant topics ensures better rankings.
Link Building – Link building involves creating hyperlinks from third-party websites to yours. When someone clicks on a link, their browser sends information to the linked URL. Links can come from blogs, forums, directories, ebooks, and much more.
Social Media Marketing – Social media marketing involves promoting your brand name via popular social networks like Facebook, Twitter, LinkedIn, Instagram, YouTube, etc. You can create engaging content such as images, infographics, videos, and other types of digital assets to attract followers. Once you gain enough popularity, you can start advertising your product/service on these channels.
Video Sharing – Video sharing sites like YouTube allow users to upload videos. If you publish interesting videos about your company’s services, then people visiting your channel could end up watching them, thus increasing your reach.
Press Release Distribution – Press release distribution enables you to share your story with journalists who write about companies similar to yours. By doing this, you can build credibility and trustworthiness within your target audience. This increases the chances of receiving free publicity.
These are some of the ways in which SEO can boost your presence and bring new customers to your business. Now that you know how SEO works, let us discuss how you can implement it effectively.
Why Should I Invest My Time And Money In SEO?
There are several reasons why you should invest time and money in SEO. First, it improves the user experience because visitors land at your site instead of another competitor’s site.
Second, you get better conversion rates since your site ranks highly on Google, Bing, and other search engines. Higher search engine rankings mean that your audience finds you easier, thereby increasing your sales.
Third, SEO boosts your brand awareness and reputation. People visiting your site see your logo, tagline, and other branding elements. They may even recognize your brand if they have purchased items from your store before.
Fourth, SEO brings qualified leads to your business. Visitors coming to your site are interested in your offering and would want to learn more about it. Thus, you can convert more prospects into paying clients.
Fifth, SEO keeps costs low while generating revenue. Since SEO is relatively inexpensive compared to other forms of Internet marketing, you don’t incur additional expenses. Therefore, it doesn’t eat away your profits. Instead, SEO generates income without having to spend a lot of money.
Sixth, SEO provides long-term returns. Although it takes time to see positive ROI, SEO pays off over the years. Over time, you’ll notice increased customer engagement and improved conversions. Eventually, you will reap the benefits of SEO success.
Seventh, SEO offers flexibility in terms of schedule and budget. Unlike traditional marketing tactics, you won’t have to wait weeks or months to see results. Also, you can scale your efforts according to your needs. For example, if you run out of funds, you could pause your campaign temporarily until you raise further investments.
Eighth, SEO gives you control over your destiny. No matter what happens in the market, SEO puts your business ahead of competitors. With SEO, you always know whether your business is performing well.
Ninth, SEO allows you to measure progress and make adjustments. Because you track your progress every day, you know whether your efforts are yielding desired results. You can tweak your approach accordingly if necessary.
Tenth, SEO is less risky than traditional marketing.
If you’re a small business owner or entrepreneur who’s considering hiring a SEO Company, here’s the bad news: You’ll probably need to shell out money for search engine optimization (SEO) services if your website is not already ranking well on Google with organic traffic.
But wait! There’s good news too. The costs are going down every year as more people understand that SEO isn’t just about stuffing keywords into content and hoping they rank high enough to get noticed by Google bots. It’s also about building relationships with other websites (and humans!) online and connecting them together. This type of “link” building takes time—a lot of it. But it pays off.
Here are some numbers to consider when deciding whether or how much to invest in SEO:
For a company that sells products online, the total monthly investment required to maintain top position on Google can range anywhere from $1,000 per month to $10,000 per month. These figures include ongoing maintenance such as updates to webpages and content. And remember, these prices don’t include any additional advertising expenses.
Small businesses often find themselves paying upwards of $1,000 per month to keep their websites running properly. For example, let’s say you run a home design firm that specializes in custom cabinetry. Your site may sell directly via ecommerce platforms like Etsy or Amazon, or you may rely heavily on referrals. Either way, you’d likely want to create a strong presence online so potential customers know where to go to see what you’ve got.
Larger companies usually pay tens of thousands of dollars per month, although there are exceptions. Others pay even more because of large marketing budgets. Companies with multiple locations or physical stores typically hire outside agencies to help manage all aspects of their digital marketing campaigns.
One thing to note: Although most major players in the industry typically charge between $2,000 and $20,000 per month, this price point doesn’t necessarily mean that your company would have to fork over the same amount. A few factors come into play when calculating the ROI of SEO projects:
· The size of the client’s budget
· The complexity of the campaign
· How many hours were spent working on the project
· What was involved in creating the strategy
Here are a couple things to watch out for when choosing an agency:
· Ask prospective vendors for examples of similar work they’ve done.
· Make sure the vendor has experience dealing with clients in your vertical market.
Some smaller companies use SEO experts part-time while others employ full-timers. Depending on your needs and preferences, you may choose one or both options. Here’s why:
Part-Time Seo Experts
If you’re looking to save money, you can hire part-time consultants to perform basic tasks related to SEO. However, if you’re serious about improving your rankings, then you should look into hiring a full-time consultant instead.
There are several advantages to outsourcing SEO duties to a team of freelancers, especially if you’re new to online marketing. First, you can always scale up or down depending on your needs. Second, you can focus on growing your business without having to worry about managing staff members. Third, you can avoid burnout since you aren’t responsible for making day-to-day decisions. Finally, outsourcing your SEO efforts frees up your own time to do what you love best – growing your business.
Full-Time Seo Experts
On the other hand, if you prefer to bring on full-time employees, make sure you pick candidates who fit your specific requirements. When selecting someone to handle all aspects of SEO, make sure he/she has the following qualifications:
· Experience in the field
· Knowledgeable about current trends
· Excellent communication skills
· Good organizational skills
· Ability to think critically
· Creativity
· Flexibility
· Dedication
· Availability
· Passion
· Motivation
· Openness
As you determine which option suits your needs, take advantage of free resources available through reputable sources. For instance, the Search Engine Optimization Institute offers a variety of articles and guides to help beginners learn about SEO basics. Additionally, check out Moz.com, HubSpot, and Kissmetrics for tips on everything from social media management to analytics.
And lastly, once you decide on a vendor, make sure you stick with him/her throughout the entire process. If you change providers halfway through, you risk losing valuable data that could impact future campaigns. Also, try to stay away from those who promise quick fixes. While it’s true that SEO is complicated, it shouldn’t require constant tweaking. Be patient and allow the professionals to do their jobs.
Once again, SEO is no longer considered solely a set-it-and-forget-it task. To succeed in today’s competitive world, you must dedicate yourself to learning more about the ever-changing landscape of digital marketing.
Did you know?
Only about 10% of Google Searches look past Page 1. If you are not ranked on Page 1 of Google for your targeted keywords you are missing out on a huge amount of traffic. Secondly about 75% of Google search traffic goes to the Top 5 organic results.
Today’s marketers are under a lot of pressure to generate more leads, gain higher conversion rates and increase sales revenue. But how can they do all that while also writing engaging content?
To answer this question, we asked marketing experts what they think is most important when it comes to producing high-quality content. Here are their answers…
1. Create compelling content that solves problems for readers.
In her article “The Content Marketing Formula,” Melissa Perri says that content should solve a problem or fulfill an unmet need. She explains that if the content doesn’t solve a real pain point, then no one will care about reading it. If it does solve a problem, people will want to share it with others.
2. Know your audience.
Marketing expert Mark Roberge believes that knowing your audience helps you create better content because you’ll know exactly where to focus your efforts. He recommends looking at your website visitor data to understand which pages get the most clicks, conversions and other metrics. Then, he suggests focusing those pages on solving specific problems.
3. Understand buyers’ journeys.
When it comes to understanding your customers’ needs and wants, Don DeMichele recommends looking at the stages of the customer’s buying process. This way, you can identify gaps between each stage and provide solutions for them. For example, you could write articles based on how users navigate from stage 1 (awareness) through to the final purchase decision stage 4 (purchase).
4. Solve for the reader.
According to Chris Pearson, there are two ways to solve problems for readers: by providing information or by helping them find a solution themselves. When writing blog posts, he advises against giving too much advice unless you have something valuable to offer as well. Instead, he suggests telling stories and adding value.
5. Adopt the pillar-cluster model.
Content strategist Michael Stelzner believes that instead of having separate sections of webpages, every page should be organized into three main areas: headline, body text and sidebar. The sidebars would include links to related resources, like videos, infographics and so on. Using this approach, you’d be able to cover different subjects without overwhelming your visitors with unnecessary information.
6. Write in-depth content.
In his article “How To Build A Killer Blog Post”, Mike Davidson argues that quality content takes time to produce. Therefore, rather than churning out quickie pieces, try to spend some time thinking carefully about your topic before starting to draft. In addition, he advises keeping things simple and avoiding jargon.
7. Rely on analytics to track your performance.
As marketing consultant David Meerman Scott says, don’t just rely on gut instinct; use analytics tools to measure success. Tracking key performance indicators (KPIs), such as number of subscribers, social shares and total views, allows you to see whether your content is generating results. You can also use Google Analytics to check how long people stay on your site after clicking on certain links and how many times they visit individual pages.
8. Keep content consistent and up-to-date.
If you want to build trust among your audiences, keep your content fresh and relevant. According to Ryan Stewart, consistency isn’t enough anymore – you need to update your content regularly. And even though you may not always change everything, make sure that you add new elements to your strategy over time. By doing that, you’ll show your audience that you take their feedback seriously.
9. Know who you’re creating content for.
While it might seem obvious to target your ideal audience when it comes to creating content, you shouldn’t assume everyone knows who you’re talking to. Marketers often forget to consider the types of websites and publications that their readers frequent. However, by identifying these sites, you’ll be able to reach out to your intended audience.
10. Target topics with search traffic potential.
Instead of trying to catch attention with flashy headlines, Andrew Schlesinger recommends tailoring your copy to keywords that users type into search engines. That way, you’ll attract more viewers who actually seek out your content.
11. Tackle competitors’ best-performing topics.
Not only can you learn from your competitors’ successes, but you can also leverage their mistakes. According to Jason Miller, you can spot trends and patterns by analyzing competitor data. Once you’ve identified commonalities, you can apply them to your own content to improve its effectiveness.
12. Prioritize topics using “business potential”.
Before you start drafting any ideas, first decide what topics interest you the most. Then, look at which ones have the highest “business potential”. Business potential refers to the amount of money your company makes per month thanks to a particular topic. It depends on several factors, including industry size, competition level and demand for products/services.
13. Match the 3 Cs of search intent.
Search engine optimization expert Danny Sullivan believes that your content must answer questions that searchers ask. So, if you want to rank highly in organic search results, then you must match the following criteria:
· Convey clear benefits
· Answer the user’s intent
· Be relevant and useful
14. Use the right tone.
In his post “Don’t Just Tell Your Audience What They Want – Ask Them!”, Ryan Stewart encourages marketers to stop treating consumers like passive recipients and start asking them directly what they want. He suggests making a list of questions to ask yourself before writing any content. These questions can help you gauge the audience’s preferences and interests.
15. Make sure the content is optimized for mobile devices.
While it used to be true that desktop was king, now mobile usage is growing exponentially. As a result, it’s essential that your content looks good across various platforms, including desktops, tablets and smartphones. You can optimize your content for mobile phones by taking advantage of features like responsive design and responsive images.
16. Tailor the content for email campaigns.
Email is still a popular method of reaching audiences, especially millennials. As a result, it pays to tailor your emails to appeal specifically to them. You can accomplish this by using personalized subject lines, personalizing your messages and offering incentives.
17. Add call-to-action buttons strategically throughout your content.
One of the easiest ways to grab someone’s attention is to give him or her a nudge to do something immediately. But remember that not all calls-to-actions are created equal. Some are more effective than others. In fact, according to research conducted by HubSpot, 80% of respondents said that a free ebook would convert better than a link to a landing page. Also, studies show that people are more likely to opt-in to receive offers via email.
18. Address the “readability factor.”
A study published in the Journal of Consumer Research found that people prefer shorter texts over longer ones. While it sounds counterintuitive, it means that you should avoid cramming words together in order to impress your audience.
19. Provide helpful tips for navigating complex processes.
It’s human nature to want to save money, but sometimes you may end up spending extra on services or products. In order to prevent this from happening, you should provide your audience with practical advice that will help them cut costs.
20. Give users options to choose from.
When creating content, it’s tempting to throw everything in there just to fill space. But that won’t work. People hate being forced to pick between multiple choices and they expect that you’ll present them with plenty of alternatives.
The design of a website can make or break the experience for users, but you don’t have to be an expert designer to create a great-looking web page (or even if you are). Here’s how to avoid common mistakes that will keep visitors coming back!
1) Keep it Simple
Your homepage should give visitors all they need to know about what your company does, who you are as a business, where you’re located, etc., without having them scroll down through dozens of pages. The less work they have to do, the more likely they’ll stick around to see what else you offer.
2) Use Visual Hierarchy
A good rule of thumb when designing websites is to use only one typeface on each page and ensure that every piece of text has a clear purpose. For example, headlines are usually bolded while body copy is not. This makes it easier for readers to quickly scan your site and find exactly what they want.
3) Create Easy to Read Content
When writing articles, think about how much information you’d like to convey in a single sentence. If you write too long, then people won’t bother reading it at all – instead, they’ll just skim over the first paragraph before moving on. Aim for brevity so they get the point right away.
4) Make Sure Your Site Is Easy to Navigate
Use descriptive titles to help visitors understand which section of your site they can expect to land on next. Also, take advantage of browser tabs, breadcrumbs, and other navigational tools whenever possible. These simple tricks make navigation easy and efficient for both desktop and mobile devices alike.
5) Stay Mobile Friendly
You may already have your site optimized for desktops, but don’t forget to optimize it for mobile devices too. In fact, many people browse online from their phones these days, particularly older adults who tend to prefer smaller screens. You can also check out this list of tips for making sure your site looks its best on smartphones.
6) Ensure Your Website Looks Good Across All Devices
If you’ve got any doubts about whether or not your site looks good on different platforms, there are plenty of tools available that allow you to test it out yourself. Some popular ones include BrowserStack, WebPageTest, and Google Chrome Developer Tools.
7) Don’t Forget Social Media Presence
Social media sites such as Facebook, Twitter, Pinterest, Instagram, LinkedIn, and others provide a great way to promote your brand across multiple channels. Not only is social sharing important because it helps drive traffic to your site, it also generates valuable data that allows you to better target potential customers. For example, if someone shares a product review on Twitter, you might learn that they were looking for a specific item last week, but didn’t find anything suitable in your store. That could lead to some new sales by offering those items during checkout.
8) Be Consistent With Branding
It doesn’t matter if you’re creating a completely unique site for each client; if you build up enough credibility within your industry, you can expect to attract repeat clients. So, it pays to maintain consistency between your various projects and brands. Using consistent logos and colors across all your marketing materials and collateral ensures that consumers recognize your products immediately and feel confident about your brand.
9) Consider SEO Before Launching Any New Projects
Search engine optimization, or SEO, is an essential part of running a successful business. It drives traffic to your site and keeps existing customers engaged with your brand, meaning more conversions and happier customers. Unfortunately, building organic search rankings takes time and effort, especially since most companies underestimate the amount of time needed to rank well. To minimize the risk of being left behind, consider hiring an experienced digital marketing agency to handle your SEO strategy. They’ll be able to analyze your current efforts and recommend improvements.
10) Test Everything Before Launching
Just because you believe something works, doesn’t mean it actually does. Always run A/B tests and split-tests to determine which elements perform best for your particular audience. Doing this early in the process means you can adjust accordingly later on rather than wasting money on unnecessary features.
11) Offer Free Resources to Help People Get Started
There’s nothing worse than trying to figure out how to start using a new tool or service only to discover you need hours of training to master it. Instead, offer your visitors tutorials and guides that walk them step-by-step through everything they need to accomplish. When done properly, this approach eliminates frustration and saves everyone time.
12) Avoid Overselling Products & Services
One of the biggest reasons why people shy away from buying things online is due to fear of getting ripped off. While it’s true that scams happen everywhere, most legitimate businesses understand that selling high quality products requires trust. Therefore, it’s vital that you don’t sell any services or goods you haven’t used personally and aren’t familiar with. Even if you have confidence in your own abilities, never claim expertise unless you really are an authority.
13) Ask Questions About Customers’ Needs & Expectations
Customers often leave feedback after completing transactions, asking questions about their experiences. Try to answer those questions directly and honestly. For instance, if a customer asks “What kind of warranty do I receive?” reply with “We guarantee our products against defects in material and craftsmanship.” By doing so, you show that you value your customers’ opinions and are willing to go above and beyond to meet their needs.
14) Focus On Customer Service First
Customer service is always going to be your number one priority, no matter how busy you become. After all, happy customers come back again and again. However, it’s equally important to remember that your customers will eventually grow tired of waiting for responses to emails and phone calls, and they may stop returning altogether. To prevent this from happening, focus on providing a stellar experience from beginning to end. Remember, you’re not just competing against large corporations; you’re also competing against other small businesses that are eager to win over new customers.
15) Never Forget About Your Reputation Online
Even though you probably spend very little time thinking about reputation management, it’s still important to pay attention to comments posted online. Negative reviews hurt your reputation faster than positive ones. Respond promptly to negative reviews and try to explain what happened. Most importantly, fix whatever problems caused the problem in the first place.
16) Provide Regular Updates
Keeping your customers informed isn’t just nice, it’s crucial. Whether you update them via email newsletters or social media feeds, you’ll improve overall engagement and retention rates. As a result, your customers will continue to return to your website and buy more stuff.
17) Encourage Feedback From Your Clients
In addition to regular updates, encourage customer feedback on your website. Let them comment on posts, rate their favorite parts of your site, and ask them for suggestions for future improvement. If you respond quickly and genuinely, you’ll establish a strong relationship with your customers and increase your chances of winning their loyalty.
18) Use Analytics to Track Impacts Of Every Step Along The Way
Analytics software provides invaluable insights into how your website performs. For instance, you can track visitor behavior patterns, identify hot spots on your site, monitor user activity, and more. This knowledge enables you to adapt your strategies based on real results rather than guessing or intuition alone.
19) Be Open To Suggestions From Others Who Know More Than You Do
Don’t hesitate to reach out to experts in your field and talk shop. There’s no shame in admitting that you don’t know everything and learning together is mutually beneficial. Just be careful not to rely on advice from strangers. Only hire professionals who have demonstrated success in the past and who seem trustworthy.
20) Pay Attention To User Experience
As we mentioned earlier, keeping your site visually clean and streamlined is critical. But, there’s another aspect of UX that goes hand-in-hand with aesthetics: usability. Usability refers to how easily users can interact with your site, whereas UX focuses on the entire user journey. The two are closely related, but different. Make sure you incorporate both concepts into your site development process.
21) Give Users Options To Modify Settings
Sometimes, your users may notice certain settings that you didn’t intend for them to change. For instance, a setting might be set to automatically log them out after 30 minutes of inactivity. While this feature prevents hackers from accessing accounts, it also causes confusion for many users who assume they must wait longer than 30 minutes to regain access to their account. Include a short note explaining what happens if they choose to modify this setting.
22) Set Up Automatic Emails And Reminders
Email blasts and automated reminders can help remind your customers of upcoming events and promotions. Plus, they let your loyal followers stay updated with news and special offers. However, it’s important to send emails responsibly. Sending spammy messages to your subscribers will cause them to unsubscribe from your mailing lists and blacklist your domain name.
23) Build Trust Through Honesty & Transparency
Be honest and transparent wherever possible. Tell your customers when changes occur, including cancellations, delays, and refunds. Show respect for the time and money people invest in your products and services by communicating openly about issues. In addition, keep promises. If you say you’ll ship items on a certain date, deliver them on schedule. People appreciate honesty and transparency, and they will reward you with loyalty and repeat purchases.
24) Add Additional Features Slowly
Make sure you add additional features slowly and gradually